Trackers and Targeted Ads on the Internet
Before I started this project, I had talked to some friends and family about unsettling experiences they’ve had with their devices and instances where they felt as though their privacy had been intruded upon. All of them had mentioned ad-tracking in some form or another, bringing up moments when they brought up a product in a conversation and that same product popped up in an ad on their phone only a few minutes later.
From their accounts, I knew it’d be a good idea to look into how things like trackers and personalized ads can affect web-surfers negatively, and what they can do to protect their information.
