Something that brings people together and allows us to connect and slow down is my Dad’s business. My dad runs a shop that takes old Volkswagens and either does regular repair or bring them up to snuff with modern equipment to handle the road more reliably.
First of all, the vintage Volkswagen market is already somewhat niche, at least in shops and suppliers. There (like any interest), are larger companies that specialize in producing parts and services to bring peoples beloved vans back on the road.
What sets my dads business apart is attention to detail and connections. Not only do they truly care about how every single action effects an overall build and having a good professional piece, but people return for that experience. People know the work and feedback they get will be proper and honest, and that they can reliably ask questions and be involved in the build.
The process is expensive sure, and perhaps more than these other shops. The builds may take more time and exists in a crammed corner of the United-States. But it’s place and people that build community. With such a passionate and niche community, I feel that is what builds culture, and what connects us to it. People who come for work are rarely just customers, but more often friends.