New Media Strategies Response

  1. Solution B embodies many to many better than A. While B lacks the technological resources of A, many to many is not defined by gadgets. Solution B uses crowdsourcing to compile the language instead of relying on “professionals”. Each individual may define words slightly differently, and when brought together in context there is a greater understanding of the sentiment behind a word rather than a dictionary definition provided by an “expert”.
  1. Solution B makes use of crowdsourcing to build galleries of pictures, embodying many to many principles. Solution A is mass communication, presenting the same information to every end user. Solution B on the other hand allows for users to create their own galleries, and control their own experience, showcasing the beauty they discovered, not what a film crew has manufactured.
  1. Solution A allows users to control their own unique experience, better embodying many to many principles when compared to the slide-show mass communication suggested in solution B. Allowing each individual to discover and explore the animation process at their own pace and discretion creates a more personal experience.
  1. Solution A allows everyone to have a different experience at the fountain, a club plants and cares for vegetation while the installation also allows passerby to admire or make practical use of what grows there. Solution B is unnecessarily technical and only provides the same visual experience to everyone, effectively making it mass communication. Technicality does not automatically make a project embody the principles of New Media.

The problem with newspapers is that every copy distributed is identical. Everyone receives the same stories, sections, and advertisements regardless of their own unique preferences. In order to make the experience more unique for each user, a survey could be distributed allowing for users to check off their interests, and their selections would influence their personal subscription. For example; user A wants all the details of the recent baseball game, but has no interest in the latest political scandal, by evaluating the marked likes and dislikes, the newspaper can selectively include or exclude stories in the copy delivered to user A. As a result, every copy of the newspaper is custom formatted for each user, transforming a form of mass communication into many to many communication.